Creating Value through Design

 

By Elena Pacenti

February 15, 2017

 

 

 

Presentation From Panelist, Elena Pacenti

CREATING VALUE THROUGH DESIGN: Global Models of Design-Driven Economies

Moderated by Joan Gregor, Intersection-Inc

 

From

DESIGN FORWARD > SAN DIEGO June 16, 2016

Sponsored by Design Lab UCSD 

 

CREATING VALUE THROUGH DESIGN  

Global Models of Design-Driven Economies In the U.S. and around the world, cities are embracing design as a strategic asset and transformation driver. A panel of experts discuss how these leading industry and government organizations have leveraged design and assessed its contribution to grow their economies and be more competitive globally. San Diego can capitalize on this knowledge and use design to enrich our communities, strengthen our businesses, and create value.

 

"Helping organizations be successful by leveraging the value of design to meet tangible business objectives and, shifting culture to a human centered focus is a true passion of mine, and I have been fortunate to have personally collaborated with some of the organizations you will hear about today. Designing strategies to be more competitive and responsive to consumer expectations is the hallmark of the most successful organizations and the results are in; Design is elevating brand equity, increasing the adoption curve, to improving outcomes by designing more desirable and humanistic experiences. The conversation is changing and design as a profession has moved from a nice to have to a need to have.“                                                                                                                  Joan Gregor, President, Intersection-Inc / The Design Academy


Click to read more

 

Joan Gregor, President and CEO
Intersection-Inc

San Diego, California 

 

 

© 2017. All Rights Reserved

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click image or download complete story here

© 2015 The Design Academy, Inc.