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Meaningful Innovation

PDD designs innovative products, services and experiences. Our talented multi-disciplinary team delivers tangible results that help clients grow


PDD is a design and innovation consultancy that develops successful, award-winning and world-first products and experiences for over 35 years.


Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical / Pharma, Industrial and Services sectors around the world achieve their business goals through developing innovative new solutions.


We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences. Fused with inventive creativity, our unique designs perform superbly, and underpinned with proven quality management (ISO 9001 & 13485) and rigorous implementation, they are robust and profitable to produce.


We want the experience of our service to make you return, and the commercial success from our collaboration to fund the repeat of your success



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