Integrating Design and the Business of Design

Design can be the driving force for continuous innovation, commercialization and market rejuvenation; balancing productivity, profitability, and social responsibility, The Design Academy can help achieve design and brand leadership by guiding your business in the effective allocation of your DESIGN EQUITY: Knowledge, Strategy/Process, Design, People, and Creative Culture.

* Leadership: Leverage design's competitive power to achieve business objectives and innovation leadership

* Collaboration: Integrate design into the strategic stages of the development cycle to breathe new life into the bottom-line

* Deploy resources tactfully to reap the highest return on design's investment

The Design Academy Services

ANALYSIS & SYNTHESIS

Design Assessment
Evaluating design for resource and value optimization

KNOWLEDGE DEVELOPMENT

Design Intelligence
Linking information and application for innovative solutions

Design Research
Trend, Competitive, Customer experience to supporting long-term financial growth

DESIGN STRATEGY/PROCESS

Integration
Connecting the dots between business and design in process and products to achieve efficiencies and greater returns

Management/Client Presentation
Communicating the value of design

Collaboration
Connecting with academia, suppliers, designers for increased innovation and market penetration

DESIGN

Product

Transportation

Automotive

Color & Materials

PEOPLE: CREATIVITY & TALENT GUIDANCE

Design
Balancing internal with external perspectives

Creative Performance
Improving skills through mentoring and workshops

International Coordination
Creating design consistency and cultural appropriateness while maintaining brand integrity

BRAND BUILDING

Brand Design Language Assessment & Development
Consistent vision and messaging in Form, Senses, Fit & Finish, Interface and Badging

Design Quality
Preserving your long-term investment

CREATIVE CULTURE

Studio Structure Development
Enhancing performance, retention and collaboration through understanding of relationships and culture

Environment
Enhancing the physical and psychological aspects of the environment to improve creativity and brand image