INTERSECTION Celebrates An Exciting Collaboration With paulwylde

B&WIn our continuing project involvement with paulwylde, our key strategic partner, Design Academy, Inc., now Intersection, marries brand, strategy, communications and design.

This union of talent and experience, across multiple sectors – provides a global and thought-provoking perspective in all areas of brand strategy.  Paul is in the process of leading breakthrough and large-scale brand, design, innovation and communication programs for Hilton Worldwide, Jet Blue Airways and Air Canada, all of which require very high levels of customer intimacy and ongoing client contact.

Intersection has enjoyed a long history of collaboration with paulwylde  – delivering leading brand creation, repositioning and development programs for Air Canada, Jet Blue, Hilton Worldwide, Panasonic and Intercontinental Hotels Group.

 

Learn more about paulwylde www.paulwylde.com

Centre for BioInspiration – San Diego Zoo Global Hosts Inspirational Luncheon for The Design Academy

Screen Shot 2013-01-16 at 3.54.48 PMSan Diego, California not only exhibits impeccable climate & breathtaking landscapes, but it also harbors a plethora of highly respected research institutions equipped with the world’s most brilliant academia & scientists.  Therein you will find next-gen intellectuals seeking innovative and sustainable answers to all of life’s current and future problems.  Amidst these amazing institutions, stands a unique umbrella organization. Motivated by “the genius of 3.8 million years of adaptations in animals and plants” the centre is focused in forging research and industry partnerships toward building bio-inspired adaptations which harness the power of nature in response to critical sustainable futures for the planet an its inhabitants. The Design Academy, Inc. also known as TDA, shares this vision.
The Design Academy recently entertained special guest Amko Leenarts, who was is now the Director of Global Interior Design for Ford Motors.  On his journey to find inspiration for future designs he sought the assistance of TDA, so they organized an accelerated agenda of affairs with the purpose of stimulating creative thinking.  The Centre for BioInspiration was in perfect alignment with the ambitions TDA held for the Ford Motors guest as well as investing in TDAs current stable of clients.
TDA was welcome to bring it’s extended team which included an interdisciplinary group of considerable experience drawn from design, architecture and science at the invitation of the managing director of the Centre for BioInspiration Mr. Larry Stambaugh himself a true visionary leader. Mr. Stambaugh has completed several strategic partnerships with Fortune 100 and other companies and therefore the ideal connector to the TDA mindset and vision for strategic partnerships.
The exposure on the visit to animal behavioral issues, and plant, terrestrial creature and sea life research was indispensable toward informing future design brief development in aspects of the natural world and the interdependencies required to strike a balance between natural and built environments and sustainable futures.
This common vision will in no doubt affect those that contribute to TDA through its interdisciplinary-oriented design consulting services and provide further possibilities for the San Diego Zoo to enhance its already significant sphere of global  influence as a leading biomimicry research hub. With TDAs expertise the commercialization of biomimetic interfaces for sustainable products and services is/may just/ be the accelerator this relationship needs. Space to watch: science inspired nature. TDA: your partner.

PolyOne, ACCD Students Team-up to Create Advanced Polymer Solutions for Home Healthcare

BOSTON — PolyOne Corporation, a premier global provider of specialized polymer materials, services and solutions, recently unveiled highlights of its collaboration with top industrial design students from Art Center College of Design (ACCD — Pasadena, CA). Three standout concept designs for home healthcare were featured at the Industrial Design Society of America’s IDSA 2012 Conference (Aug 15 — 18, Booth #104-106).

Anil Saraf, PolyOne’s director, market innovation, explains, “As designers push the envelope to develop new products, they are often the first to capture critical unmet needs and connect with market trends. PolyOne works with designers to help them develop innovative designs by leveraging our materials expertise and our network of PolyOne Innovation Centers around the world.”

During this recent collaboration, a structured brainstorming process developed by ACCD called a DesignStorm, designers focused on creating new home healthcare concepts for children, active adults, and older adults. The event united PolyOne with a talented group, including noted industrial designers Chuck Pelly, Scott Clear and Chris Lefteri; fifteen outstanding ACCD students from a variety of industrial design disciplines within the school; and Rapid Prototype + Manufacturing LLC (rp+m), a leading rapid prototyping firm.

Together, this group first took part in an idea-exchange symposium that set the stage for an all-day ideation process. Final designs included:

  • Better Bear — Targeted at pediatric patients, this bear is designed to reduce the fear children with chronic diseases often feel. Polymeric sensors in the body of the bear take temperature and record vital signs when children hug the bear. Accessories include a bracelet that offers reminders when it is time to take medication, test glucose levels, etc.
  • Go-Let — For the “New Silvers,” or active older adults, a daily exercise routine is reinforced by a bracelet that relies on LEDs that use thermally conductive polymers to manage heat. The LEDs light up to signal when the wearer is due to exercise, but looks like a piece of jewelry.
  • ReFit — For active adults, a physical therapy system complete with free-form weights overmolded with soft-touch TPE material turns therapy into a game. The system incorporates LEDs, heated pads, and display areas, all of which utilize polymer solutions.
Concept designs for home healthcare

Concept designs for home healthcare: Better Bear (left), Go-Let (middle) and ReFit (right)

“We appreciate the dynamic and iterative approach taken by the students to discover unmet consumer needs and pair them with innovative designs using advanced materials,” adds Saraf. “These designs get to the heart of market needs while also improving the experience of end users.”

About PolyOne

PolyOne Corporation, with 2011 revenues of $2.9 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles.

Source: PolyOne

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Cattiva

The custom sailing catamaran designed by Chuck Pelly has extensively sailed the South Pacific.  She is now in Mooloobola Australia ready to sail the Great Barrier reef. Contact us if Interested in buying her or seeking a new yacht design.

TDA Searches for Great Talent

The Design Academy, Inc. (TDA) in San Diego is looking for highly motivated industrial designers/design strategist/data visualization. Candidates should be strategic thinkers with the desire to work on projects that make a difference. This is an opportunity to work with high-level professionals. Several positions are open, requiring anywhere from three to ten plus years experience. TDA is also looking for interns.  Please forward resumes and portfolio’s to Teresa White via email at teresa.white@thedesignacademy.com

STAFF ADDITION

The Design Academy welcomes Charlie Cheowanich to our rapidly expanding team of leading designers. A mechanical engineer at heart, Charlie is passionate about the marriage of art and function that is design. With years of expertise in ideation, design documentation packaging, and prototyping we know our clients at Eastman and General Electric will value his expertise.

Charlie earned his Bachelor of Science in Industrial Design from California State University, where he excelled at 3-D modeling, surfacing exterior housing, as well as cast metal parts. The SolidWorks magician, Charlie is our CAD modeling specialist.

As Charlie worked with GadLight, Ewing Group, and Aspen Medical Products, his true talents emerged. Charlie is exceptional at making all of the pieces fit together. By translating theory into actuality, Charlie is just another example of the holistic experience here at The Design Academy.

STAFF ADDITION

Welcome to Cheryl!

The Design Academy welcomes Cheryl Pelly, our company’s branding guru and latest progressive thinker. Garnering multiple awards for design from Printing Industries of America, Communication Arts, Print, Red Dot, How, iF, and Good Design, Cheryl has extensive experience with the Fortune 500 corporate milieu.

 

Cheryl obtained her BFA from Art Center College of Design in Pasadena, and has continued as an adjunct with ACCD, instructing Packaging 2 and 3, as well Advanced Independent Studies in Environmental & Branding Design.

 

More significantly, however, Cheryl Pelly brings the art of human application to product design. Navigating the walls between man’s subconscious recognition of brand, color, and creative voice, Cheryl ‘digs deep’ into the user experience. From subtle touches of design ideations to sweeping concepts, Cheryl has encapsulated the world of shade, texture, and direction with companies such as BMW Group DesignWorks USA, Motorola, Nokia, Whirlpool, and HP.

STAFF ADDITION

Welcome Nouphone Bansasine!

The Design Academy is excited to add Nouphone Bansasine to our list of experienced designers who balance excellence and evolution.  With over a decade of experience, Nouphone brings a special blend of industrial design, automotive prowess, mechanical engineering, and lithe sketch work to our studio.

Nouphone earned his B.S. in Transportation Design from the Art Center of Design in Pasadena after completing his B.F.  degree from the Design Institute of San Diego.  In between classes, Mr. Bansasine streamlined his designs with LG, Philips, AST, SEGA, Fujitsu, Factory Five, and One Industries.

Throughout his career, Nouphone has developed projects dedicated to the art of forward momentum. From designing the next generation of vision with Oakley to honing the microscopic musculature of the human physique at Hoist Fitness Systems, Nouphone is an expert of collective balance. Passionate about details, Nouphone has worked with Aero Seating Technology as a contractor. Dedicated to the project as a whole, he also excelled in his years with Volvo. Feel the urge to view a particularly wicked guilty pleasure? Search for his sleek minx of the Volvo SC90. Guaranteed to send an appreciative chill down your spine, it is one of many conceptual epiphanies this designer has already left behind, pursuing the next phase of progressive motion.