Did we forget to mention the GE Health Care Optima Mobile X-Ray machine?

The Design Academy enjoyed the challenge of translating GEHC’s design values into real applications. Ever interested in taking the next step in a company’s design initiative, we excel at evolving concept into creation. We had the perfect opportunity when GEHC approached us with the Optima Mobile X-ray project.

Designed by Jon Polhamus, this top-selling Mobile X-ray and the FlashPad were created for the ease and versatility of the human experience. By recognizing an opportunity to further humanize the interaction between x-ray machine and- say, a little girl in ICU- GEHC and TDA created a distinctive addition to the healing ability of healthcare.

We developed three images that would subtly convey a human reflection within the nature of transparency. Using our Power of Collective Thought ™ Methodology, we partnered with our strategic partner Mierello Graphico to print an image that would humanize the experience as well as be durable enough to sustain bumping along a crowded hallway hundreds of times a week. Our most popular seller, the frog x-ray is pictured here, integrating the intuitive with the hands-on for a happy ending to our tale … unless, of course, there should be a sequel?